Friday 24 January 2020

Effective Marketing Mix

A Marketing Mix is a combination of marketing strategies. It is used to manage the flow of the customer. Marketers create a marketing mix that is meant to encourage their desired customer through certain actions.

The marketing mix is a combination of strategies used to increase the rate of conversion in your business. Many people think about marketing mix as a combination of 'content', 'demographics' pricing'. Actually it is more of a mixture. No matter which strategy you will use, it will be up to you to find the right combination of strategies.

With Internet marketing it is not enough to promote the product, because you need to promote the business too. There are many marketing mix strategies that will help you achieve that. In this article I will discuss some of them.

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Blogs: If you are a big online marketer then you must have heard of "Blog marketing". However, the truth is, you can also do Blog marketing. Blog marketing is a combination of content marketing, web 2.0 and social media, and SEO.

Articles and Content Marketing: One of the popular techniques is "content marketing". You can write articles and submit them to article directories and some other big ones like EzineArticles. If you want to get high quality links you should write articles related to your target market.

Email Marketing: In emails, you can send out emails that will lead to opt-in forms for marketing messages. So you can send email to your subscribers and ask them to opt-in. This is one of the easiest marketing mix strategies you can use. It is also good to combine it with web 2.0.

Social Media: Social media is the newest trend in online marketing. It is now very much competitive. The only thing that can help you get ahead is good content. So use your social media accounts to develop content related to your target market.

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Ecommerce: Ecommerce is a combination of offline and online marketing. Ecommerce websites are always in need of online marketing strategies. Use them to your advantage. It is good to combine your offline business with online ones.

Retargeting: It is great to get your customers back again. It is also very common for companies to use retargeting. You can use retargeting marketing for keeping track of your customers. And there are many ways to do this.

Pay Per Click advertising: There are also many paid traffic, or PPC advertising, strategies that you can use. You can use PPC advertisements for better conversions.

With all these marketing mix strategies you will surely be able to improve your sales. Be sure to think ahead of time what are the types of marketing mix strategies you are going to use and the way you are going to implement them. After all, you have invested your time, effort and money into it.

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